Sept. 5, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
A New Marketing Royalty on the Rise: Digital Influencers - Knowledge@Wharton
As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target market, according to this opinion piece by Aprajita Jain, a brand marketing evangelist at Google.
How Leaders Can Promote Psychological Safety in the Workplace - Huffington Post
“Psychological safety” has emerged as an essential concept and term in the contemporary business world. It refers to the notion that the work environment must foster people’s confidence in taking well-considered risks around innovation and growth. Workers think and function optimally when they can challenge existing paradigms and test new modes of action, without fear of negative consequences for their jobs and careers. Forward looking leaders promote the value of individuals and teams thinking “outside the box” without being shamed or judged negatively by others.Why It Takes Six Months to Improve Search Rankings - Business 2 Community
Reaching Google’s first page takes time. Search engines have evolved into supremely intelligent systems that consider hundreds of different factors when evaluating a website or a piece of content. No SEO consultant or company in the world can tell you exactly when your website will make it to the top 10 results. But this article can give you an understanding of how search rankings work, and why it almost always takes at least six months to trigger visible changes to your search rankings.
Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that Forbes believes every business operator and chief marketing officer needs to read in order to keep growing.
Gil Shklarsk had been using a framework that had helped him navigate his own hairy decisions in business. He realized how helpful that same tool would be if it were applied team-wide. In this exclusive piece, Shklarski walks through the matrix he adapted to enable his increasingly autonomous and fragmented team to keep moving fast and smart through tough choices.