April 3 , 2017—American Honda Motor Co. reported total March sales of 137,227 Honda and Acura vehicles, a decrease of 0.7 percent over March 2016. The Honda Division was up 1.8 percent on sales of 125,531 units while Honda trucks set a new March record, gaining 12.6 percent on sales of 61,975. Acura Division sales were down 21.1 percent in March, on sales of 11,696 vehicles.
The Honda Division gained 1.8 percent in March, led by a record month with trucks. On the passenger car side, Fit was up 6.1 percent while Civic topped 31,000 sales. Accord posted a strong March with 26,824 new buyers.
"Many automakers are looking for signs of market stability as consumers continue to head towards trucks and SUVs," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But cars are still a compelling choice for many, especially when you have the right formula. Civic is a great example."
Strong March sales continued to set the pace for the Acura brand. MDX sales totaled 4,141 unites in March, up 1.3 percent over 2016.
"With the Acura MDX already posting strong sales in the luxury SUV segment, the new MDX Sport Hybrid adds a new performance dimension to provide greater market visibility of our performance hybrid technology and greater purchase consideration for Acura products," said Jon Ikeda, vice president & general manager of the Acura division.
