March 20, 2017—Kia Motors has launched its new prepaid maintenance plan, Kia Care Essential.
Kia Care Choice Maintenance Plans offer vehicle owners multi-term mileage choices that best fit their needs. Kia Care Essential is a one-year, 15,000 mile plan.
“Prepaid maintenance plans are a proven driver of service retention, customer satisfaction, service and parts revenue, as well as overall repurchase loyalty,” said Greg Silvestri, executive director of service operations, KMA. “By partnering with JM&A Group, we were able to refine our prepaid plans, create new marketing pages on Kia.com, and seamlessly integrate into our owner communication platform to deliver relevant and timely service reminder notifications.”