Podcast: From First Visit to Forever Customer
Customer retention doesn’t happen by accident. In this episode of Ratchet+Wrench Radio, business consultant John Waters explains why trust is the real currency of the auto repair industry—and how shop owners can create exceptional experiences that keep customers coming back and referring others.
About the Author
Christine Schaffran
Editor-in-Chief
Christine Schaffran is the Editor-in-Chief for Ratchet+Wrench magazine at Endeavor B2B. She is an award-winning journalist, having covered both commercial and industry magazines and newspapers during her career. She previously served as Editor-in-Chief for another publisher for 17 years prior to joining Endeavor. When she's not spending time with her husband and son, you'll find her in the kitchen experimenting with new recipes and delicious dishes to try.
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