Podcast: AI in the Bay: How Shop Owners Are Building Custom Bots That Actually Work

Eurotech’s Seth Thorson breaks down how to “box in” AI, build practical shop-floor tools, and turn confusion into real operational gains.
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AI isn’t replacing your team—but it might be the fastest way to multiply their time. In this episode, Seth Thorson shares how shop owners can move beyond the hype and start building custom AI agents that streamline HR, improve technician documentation, and elevate service writer performance.

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About the Author

Christine Schaffran

Editor-in-Chief

Christine Schaffran is the Editor-in-Chief for Ratchet+Wrench magazine at Endeavor B2B. She is an award-winning journalist, having covered both commercial and industry magazines and newspapers during her career. She previously served as Editor-in-Chief for another publisher for 17 years prior to joining Endeavor. When she's not spending time with her husband and son, you'll find her in the kitchen experimenting with new recipes and delicious dishes to try. 

 

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