Lead: Boost Morale

April 17, 2020

During this difficult time, it can be hard to put on a happy face. But, as the leader of your operation, it's up to you to encourage your employees and help them through. Monthly guest Aaron Stokes offers up words of encouragement.

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Associate editor Tess Collins discusses the emotional toll that this crisis has had with monthly columnist Aaron Stokes. Stokes provides words of encouragement for keeping staff (and yourself) upbeat. 

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About the Author

Aaron Stokes

A nearly 20-year veteran of the automotive repair industry, Aaron Stokes grew his business, AutoFix, from a one-car garage to a six-shop operation that is widely regarded as one of the top repair businesses in the country. Stokes, the founder of Shop Fix Academy, is an operational guru with a unique business and leadership philosophy that has led his business to great heights.

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