Lead: Boost Morale

During this difficult time, it can be hard to put on a happy face. But, as the leader of your operation, it's up to you to encourage your employees and help them through. Monthly guest Aaron Stokes offers up words of encouragement.

April 17, 2020
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Associate editor Tess Collins discusses the emotional toll that this crisis has had with monthly columnist Aaron Stokes. Stokes provides words of encouragement for keeping staff (and yourself) upbeat. 

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About the Author

Aaron Stokes

A nearly 20-year veteran of the automotive repair industry, Aaron Stokes grew his business, AutoFix, from a one-car garage to a six-shop operation that is widely regarded as one of the top repair businesses in the country. Stokes, the founder of Shop Fix Academy, is an operational guru with a unique business and leadership philosophy that has led his business to great heights.

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