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    1. Multimedia
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    Innovate: Master Publicity

    Jan. 6, 2020

    Publicity is a great way to reach customers, but not every shop owner is trained for it. Frank Leutz, owner of Desert Car Care of Chandler, and co-host Susie Wong, discuss the dos and don’ts of a press release, how to attract the media and how to prepare for a TV appearance.

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    Publicity is a great way to reach customers, but not every shop owner is trained for it. Frank Leutz, owner of Desert Car Care of Chandler, and co-host Susie Wong, discuss the dos and don’ts of a press release, how to attract the media and how to prepare for a TV appearance.

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    About the Author

    Frank Leutz

    Frank Leutz is the owner of Desert Car Care of Chandler. For more from Frank, visit http://bit.ly/WrenchNation.

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