Podcast: How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)

April 4, 2023
Jimmy Lea, Kukui's product evangelist, explores how shop owners can use Google to create a competitive advantage in their marketplace.

In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google.

This week, Lea talks about:

  • Why shop owners need to pay attention to Google Reviews.
  • Why obsessing over 5-star ratings isn't the right strategy with Google.
  • Do customers trust shops with 5-star ratings?
  • Why shop owners must engage with customer reviews (and why Google loves this).
  • How to report consumer abuse (false reviews) aimed at tanking your reviews.
  • What is review gating and why it's a bad practice for your shop?
  • How to properly solicit customer reviews.
  • Does Google penalize certain reviews?
  • How to get optimized Google reviews to attract the right customers.

Subscribe to Ratchet+Wrench Radio on your platform of choice:

About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

Sponsored Recommendations

Find the right shop management system to boost your efficiency

Find the right shop management system to aid in efficient scheduling, communication and payment processing

Craft a strategic marketing plan

Develop strategies and communicate them to your staff to keep you on track

Establish and track your KPIs: Technician Productivity

WHAT IT IS: Technician productivity refers to the time a technician is available to work measured against the actual time spent working on positive cash flow repair orders. Tracking...

Empower your technicians with the right tools for efficient repairs

Foster a highly motivated and efficient team to get vehicles out the door faster