Podcast: How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)
In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google.
This week, Lea talks about:
- Why shop owners need to pay attention to Google Reviews.
- Why obsessing over 5-star ratings isn't the right strategy with Google.
- Do customers trust shops with 5-star ratings?
- Why shop owners must engage with customer reviews (and why Google loves this).
- How to report consumer abuse (false reviews) aimed at tanking your reviews.
- What is review gating and why it's a bad practice for your shop?
- How to properly solicit customer reviews.
- Does Google penalize certain reviews?
- How to get optimized Google reviews to attract the right customers.
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About the Author
Chris Jones
Group Editorial Director
Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
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