Podcast: How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)

Jimmy Lea, Kukui's product evangelist, explores how shop owners can use Google to create a competitive advantage in their marketplace.
April 4, 2023
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In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google.

This week, Lea talks about:

  • Why shop owners need to pay attention to Google Reviews.
  • Why obsessing over 5-star ratings isn't the right strategy with Google.
  • Do customers trust shops with 5-star ratings?
  • Why shop owners must engage with customer reviews (and why Google loves this).
  • How to report consumer abuse (false reviews) aimed at tanking your reviews.
  • What is review gating and why it's a bad practice for your shop?
  • How to properly solicit customer reviews.
  • Does Google penalize certain reviews?
  • How to get optimized Google reviews to attract the right customers.

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About the Author

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Chris Jones

Group Editorial Director

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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