In the second installment of this two-part series, Jimmy Lea, product evangelist at Kikui, is back to show shop owners more about developing and growing trust online through Google.
This week, Lea talks about:
- What the sweet spot is for Google Reviews.
- How to optimize the replies you add to customer reviews to help others better find your shop.
- How many positive reviews does it take to grow your star rating?
- Whether Facebook Reviews have more weight than Google Reviews.
- The importance of having a consistent listing across the entire web.
- How much weight Google places on customer reviews in its algorithm?
- An email hack email to get a review and schedule the next service appointment at the same time.
