Podcast: How Branded Merchandise Helps Our Shop | Susan McGrath

July 4, 2023
While shop merchandise won't generate huge profits, it can create a memorable name and strong community presence that draws people to your shop (and its purpose).

In this episode, Susan McGrath of Girlington Garage in South Burlington, Vermont, talks about how she and shop owner Demeny Pollitt began using branded merchandise. 

McGrath tells how they choose what to invest in, what customers like, what fell flat, and how it has helped the shop become known in the community. 

Sponsored by Ford Motorcraft

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