Podcast: Creating a Brand Customers Will Love | Taran Sodhi

Oct. 10, 2023

Your brand isn't just your logo; it's far more involved than that. In this episode, Taran Sodhi discusses the importance of having a recognizable and cohesive brand that resonates with customers.

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In this episode, Taran Sodhi, owner of Conceptual Minds, an auto repair shop marketing firm, talks about how he helped Wiygul Automotive rebrand its shop and what shop owners need to think about when considering a refacing of their own.

Sponsored by Ford Motorcraft

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About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

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