Podcast: Creating a Brand Customers Will Love | Taran Sodhi

Your brand isn't just your logo; it's far more involved than that. In this episode, Taran Sodhi discusses the importance of having a recognizable and cohesive brand that resonates with customers.
Oct. 10, 2023
Rw Radio Taran 6524c3c9c4f56

In this episode, Taran Sodhi, owner of Conceptual Minds, an auto repair shop marketing firm, talks about how he helped Wiygul Automotive rebrand its shop and what shop owners need to think about when considering a refacing of their own.

Sponsored by Ford Motorcraft

Microsoft Teams Image[66]

Subscribe to Ratchet+Wrench Radio on your platform of choice:

About the Author

Email

Chris Jones

Group Editorial Director

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

Sign up for Ratchet+Wrench eNewsletters

Related

Personal Coaching with Shop Employees: A Discussion with Tony Perez
Saeli: Train to Attract: Why Your Shop’s Training Program is Your Secret Recruiting Weapon
Vehicle Inspection Checklist For Auto Shops
Sponsored
6 Reasons Why A Digital Vehicle Inspection Is A Must-Have
Sponsored