Podcast: Creating a Brand Customers Will Love | Taran Sodhi

Your brand isn't just your logo; it's far more involved than that. In this episode, Taran Sodhi discusses the importance of having a recognizable and cohesive brand that resonates with customers.
Oct. 10, 2023
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In this episode, Taran Sodhi, owner of Conceptual Minds, an auto repair shop marketing firm, talks about how he helped Wiygul Automotive rebrand its shop and what shop owners need to think about when considering a refacing of their own.

Sponsored by Ford Motorcraft

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About the Author

Chris Jones
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Chris Jones

Group Editorial Director

Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.

A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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