Podcast: Becoming Radically Transparent with Customers

June 5, 2024
In no other industry are words like reliable, honest, trustworthy, or transparent used like they are in auto care. Dutch talks about why this is the case and what shop owners can do to be truly transparent and above board with customers.

In this episode, Ratchet+Wrench columnist Dutch Silverstein talks about transparency and whether it's just a marketing buzzword to sell services to customers or a way for shops to build a culture that caters to the needs of the people they serve. 

About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

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