In this episode, Nichole Bennecoff of Empower Automotive, formerly The Subie Guys, talks about running a niche Subaru shop, why she's now widening her scope of service, and how she's using driver profiles and data to do it.
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Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
