Podcast: Trust in the Bay

How Educating Customers Builds Lasting Loyalty
Nov. 19, 2025

When it comes to auto repair, trust is everything. In this episode, shop owner Gary Hinendes of Gary’s Automotive Repair shares how taking time to educate customers—especially those who feel intimidated walking into a shop—can transform fear into confidence and first-time visitors into lifelong clients. From listening more than talking to training his team on empathy and transparency, Gary reveals why putting people before profits is the smartest business strategy a shop can make.

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About the Author

Christine Schaffran

Editor-in-Chief

Christine Schaffran is the Editor-in-Chief for Ratchet+Wrench magazine at Endeavor B2B. She is an award-winning journalist, having covered both commercial and industry magazines and newspapers during her career. She previously served as Editor-in-Chief for another publisher for 17 years prior to joining Endeavor. When she's not spending time with her husband and son, you'll find her in the kitchen experimenting with new recipes and delicious dishes to try. 

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