Tekmetric Unveils New Platform Innovations at Tektonic 2026

Unveiled by Tekmetric President and COO Lauren Langston and Chief Product Officer Jared Haleck, the four products are designed to help shops attract and retain more customers, build trust while promoting transparency, and help advisors work more efficiently. The announcements signal a clear direction for Tekmetric: a continued commitment to creating a fully-connected shop experience, from the first Google search to the final repair order.

Tekmetric Digital Ads

When a nearby driver searches Google Maps or Yelp for auto repair, Tekmetric Digital Ads helps shops appear among the top results—whether that search is for "brake repair near me" or any other service-specific term in their local market.

Apart from being AI-driven and self-managed, what sets it apart from traditional ad management is its integration with Tekmetric's existing platform through your Google Business profile. Ad spend, ARO, number of calls, and gross profit from campaign performance are all visible from the shop's dashboard, giving owners a direct line of sight from marketing investment to customer behavior.

"Many of you have asked us, 'Can you help us figure out how to drive new customers into our shop?' Many of you have also come to us and said, 'I've hired an agency, but it's really difficult for me to understand how much of my ad spend is truly translating into real dollars into my shop,'" Haleck said from the stage. "That is one of the superpowers of Tekmetric Digital Ads."

Early results are strong. In one campaign, $381 in ad spend generated eight net-new customers and $3,865 in revenue—a 10x return on ad spend, before accounting for those customers returning for future visits. That same campaign drove 43 repair orders and $20,769 in monthly revenue.

Jay Demore of Demore's Automotive in Palmer, Massachusetts, was among the first to put it to work. "At Demore's Automotive, we were spending $1,500–$2,000 a month on Google Ads and dealing with the time it took to manage them," Demore said. "With Tekmetric Digital Ads, we've cut that down to around $500 a month while still bringing in new customers and calls. It's simple to use, more affordable, and I'd recommend it to any shop owner looking to keep their bays full without the hassle."

Setup takes less than 15 minutes. Digital Ads is currently available through Early Access—which includes a free 30-day trial and $300 in ad spend credits—with general availability targeted for early summer 2026.

Tekmetric Phones

Most service advisors field incoming calls while simultaneously hunting for customer information. Tekmetric Phones eliminates this, allowing advisors to stay engaged with customers while the information comes to them.

The moment a call comes in, the system presents the customer’s full shop profile—their history, vehicle details, open repair orders, and upcoming appointments—before the advisor even says hello. Advisors can also place outbound calls directly from within Tekmetric with a single click, and all call activity links automatically to customer profiles, repair orders, and appointments.

“Tekmetric Phones focus on helping you be more efficient by helping you initially save time looking at customer information, capturing information with the aim of driving efficiency,” Haleck said.

Through an integration with RingCentral, Tekmetric Phones works alongside a shop's existing phone setup rather than replacing it. Haleck said the company did this to capitalize on the scope of RingCentral’s user base among existing shop owners, which allows Tekmetric to focus on delivering unique value through the product itself for shop owners. Shops already on RingCentral can access this feature now.

"Tekmetric already helps shops run their operations, get paid, and drive repeat visits," said Haleck. "With Digital Ads and Phones, we're extending that further—helping shops get found by new customers and making sure every call, from every customer, gets handled the right way. We build in close partnership with our shops, and these products came directly from what shop owners told us they needed. Tektonic was the right place to share them first."

Smart DVI (Coming Soon)

Digital vehicle inspections have become standard for most auto repair shops—but the time required to complete a thorough inspection has created a persistent barrier for technicians (particularly those on flat rate). According to Tekmetric, shops report that a high-quality DVI can take up to 30 minutes, discouraging consistent use. That's a significant problem, given that shops completing DVIs more than 75% of the time see a 28% ARO uplift.

“If you take that (almost) 30% number, and you apply it to the average car count of shops in the United States, that's an additional $250K of revenue in that shop each year,” Langston said. “What we also see in our data is that the more pictures, the more content that's on a DVI, that raises the percentage uplift even more.”

That’s where Tekmetric Smart DVI aims to help. The tool allows a technician to press a button, talk through the inspection on video, return to their bay, and AI turns it into a high-quality DVI—transcribing notes, organizing images, and building out the elements of the estimate. The goal is to make a thorough DVI fast enough that shops have no reason to skip it.

“I know many of you have your technicians creating estimates. Some of you have your service advisors creating estimates. What you can see here with these jobs (on the Smart DVI) is we're already recommending out of Tekmetric the jobs that are most closely associated with these findings to make sure that your service advisors are able to spend the least amount of time while maintaining the highest accuracy and highest quality on your estimate,” Haleck said.

Personalized Service Plans (Coming Soon)

Consumer trust remains a stubborn challenge for auto repair shops. According to Tekmetric's data, 66% of drivers don't trust auto repair shops—not necessarily because shops have done something wrong, but because the experience itself creates skepticism. Repairs are unexpected, costs are unclear, and customers often feel like they have no control over the process.

Personalized Service Plans are designed to change that dynamic. When a customer declines a repair, the tool generates a 12-month service plan that includes those deferred jobs alongside scheduled maintenance, complete with timing and cost information. It gives customers the time and ability to budget, plan, and engage with the shop on their own terms—turning a declined job from a lost opportunity into a future appointment the customer actually understands and expects.

“What Personalized Service plans aim to do is help you give your customers the information that they need to start planning for upcoming maintenance, repairs, and the like on their vehicles. So they can plan for that from a timing perspective and also from a budgeting perspective,” Haleck said. “They have been given a little bit more control and a little bit more choice in the equation to help build trust and ultimately improve the experience that they're having and be able to take care of their cars to keep them on the road."