June 18, 2013—Direct mail provider Mudlick Mail recently launched the “Mudlick Analytics Program,” a new tool designed to help repair shop owners better evaluate their direct mail campaign.
The reporting tool ties into a shop’s point-of-sale system and generates reports on data such as customer repair orders, the average spend per visit, and the frequency of visits.
The tool can then cross-reference that data to determine whether those customers came from areas where direct mail campaigns were conducted.
“This tool really gives shop owners an accurate snapshot of their campaigns. It’s about improving their experience and helping them identify those 'great' customers,” said Tim Ross, Mudlick Mail president.
For more information, visit mudlickmail.com/opportunity.
