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Ratchet+Wrench

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October 2018

Volume: 6
Edition: 10

Features

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Building an Infectious Brand

Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
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The Cost of Saying ‘No’ to Customers

As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
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