TIA Releases New Tire Safety Video

Dec. 8, 2014

Dec. 8, 2014—The Tire Industry Association (TIA) has released another consumer education video in the "Tire Safety Starts with..." series.

The newest video, “Tire Safety Starts with Tire Selection,” covers the basic guidelines that motorists should follow when selecting replacement tires. The video explains tire sizing and the importance of following the placard as well as the basic differences between all-season, summer, winter and all-terrain tires.

“Tire Safety Starts with Tire Selection” introduces drivers to the Uniform Tire Quality Grading standards and what is reflected by the treadwear, traction and temperature ratings. Most importantly, the video reinforces the need to install two new tires on the rear axle to prevent an over-steer condition and the loss of control on wet road surfaces.

"Drivers with front-wheel-drive vehicles are naturally resistant to installing two new tires on the rear axle," Kevin Rohlwing, TIA senior vice president of training, said in a release. "Hopefully the video will be enough to convince consumers that the industry practice of installing two new tires on the rear is in the best interest of safety for the driver and other motorists.”

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