Meineke Provides 1,800 Discounted Oil Changes for Mother’s Day
May 13, 2016
May 13, 2016—Meineke Car Care Centers announced Thursday that more than 1,800 moms redeemed an offer valid on May 9 for 50 percent off an oil change in honor of Mother’s Day.
“As a mother, I know that car care can be a pain point for moms who juggle multiple tasks regularly and rely on their vehicles to get loved ones where they’re going safely. This offer is a small way to display our appreciation,” said Summer Nunn, vice president of marketing for Meineke Car Care Centers. “In 2015, the offer was only promoted via email and drew in a larger response than expected, so we knew moms saw value in it. This year, we amplified our advertising and shared the promotion across television, email and a custom landing page on our new website.”
This was the second year in a row that Meineke offered the promotion, increasing the number of redemptions by 159 percent.
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