May 13, 2016—Meineke Car Care Centers announced Thursday that more than 1,800 moms redeemed an offer valid on May 9 for 50 percent off an oil change in honor of Mother’s Day.
“As a mother, I know that car care can be a pain point for moms who juggle multiple tasks regularly and rely on their vehicles to get loved ones where they’re going safely. This offer is a small way to display our appreciation,” said Summer Nunn, vice president of marketing for Meineke Car Care Centers. “In 2015, the offer was only promoted via email and drew in a larger response than expected, so we knew moms saw value in it. This year, we amplified our advertising and shared the promotion across television, email and a custom landing page on our new website.”
This was the second year in a row that Meineke offered the promotion, increasing the number of redemptions by 159 percent.