May 28, 2015—The NACE/CARS Conference & Expo has announced its involvement in fundraising to support breast cancer research programs both in Detroit and nationally.
Susan G. Komen Race for the Cure representatives will be at the conference in the afternoon on July 24 to provide breast health education and accept donations on behalf of NACE/CARS and the automotive industry.
The program will be addressed during the opening session and commemorative pins are being produced to raise awareness. The Automotive Service Association (ASA) has made a commitment to match up to $5,000 based on the number of pins sold.
Some companies have already committed to financial support through matching gift programs and others are planning to incorporate pink in the show attire for their booth staff.
“Virtually everyone in the automotive industry has a friend or family member that has been negatively impacted by this disease. My family is no different, having lost one family member and another is courageously battling,” said Dan Risley, ASA president and executive director. “Immediately preceding our decision to support local breast cancer awareness efforts, a friend of mine in the industry was diagnosed. It’s times like these that many of us don’t know how to help. This is one way I know that we can.”
If you or your company is interested in purchasing pins and/or making a donation, contact Risley. Pins will be sold throughout the show at the convention center.
