May 11, 2015—Automotive marketing service company Autobytel was one of only four automotive companies presented with the IHS Spectrum Excellence award.
The award recognizes organizations and individuals who achieve their business goals through information, analytics and expertise. The award honors achievements across a range of industry sectors, professional disciplines and geographic regions.
Since its inception, more than 100 organizations have been recognized with the award. Autobytel utilizes IHS Automotive vehicle registration information to determine the number of retail vehicle sales of consumers submitting leads through the Autobytel network.
“Data plays a critical role in our business operations, helping us improve the quality of the millions of consumer connections we send to dealers and manufacturers each year,” said Jeff Coats, president and CEO of Autobytel Inc. “With IHS, matching lead data to vehicle registration information has enabled our dealer and OEM clients to optimize their online marketing strategies to turn more leads into sales. It’s incredibly rewarding to receive this honor and to be recognized for the work we’ve done to become a true partner in our industry clients.”
