Honda Sets January Sales Records

Feb. 4, 2015

Feb. 4, 2015—American Honda Motor Co. Inc. (AHM) reported Tuesday a new January record on Honda and Acura vehicle sales of 102,184 units, an increase of 11.5 percent versus January 2014.

Overall AHM light trucks led sales gains for both brands and set a January record, increasing 25.2 percent on sales of 52,169 vehicles. The Honda brand set a January record, up 11.6 percent for the month, while recording sales of 90,202 vehicles. The Acura brand posted sales of 11,982 units in January, increasing 10.7 percent over the same period last year.

2015 began on a strong note for Honda, with record monthly sales for the brand, its light trucks and three key models: CR-V, Fit and Pilot.

  • CR-V continued to build on its record as 2014's best-selling SUV in America, as the Honda's top-selling model in January with record monthly sales of 23,211 units, up 27.3 percent.

  • Fit continued to bring record numbers of new buyers to the Honda brand, setting a new January record, up 85.8 percent with 5,802 vehicles sold in January.

  • Pilot nearly doubled January 2014 sales while setting a new monthly record with 12,315 sold, up 97.9 percent.

  • Accord sales of 21,011 vehicles grew by 2.0 percent in January

  • Led by record CR-V and Pilot sales, Honda Division light truck sales surged to a new record of 44,271 units, up 27.7 percent.

The Acura Division posted its best January sales result since 2007 on the strength of record sales of the MDX and RDX and another strong showing from the TLX sedan.

  • MDX set its second consecutive January sales record on sales of 4,381 vehicles, up 3.3 percent. It was the brand's best-selling vehicle in January.

  • RDX set its third consecutive January sales record, up 28.8 percent with sales of 3,517 vehicles for the month.

  • The TLX sold 2,892 vehicles in its first January, besting the combined sales of its two predecessors in January 2014 by 27.9 percent. (Acura TL and TSX combined to sell 2,261 vehicles in January 2014.)

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