Nov. 4, 2013—MAHLE Clevite, Inc. announced Friday the hiring of The Marx Group as the company’s marketing agency for its new tool and equipment division.
MAHLE said The Marx Group will also assist MAHALE with public relations efforts.
“We are excited to partner with The Marx Group to help us develop and communicate messaging related to our new division specializing in products for the tool and equipment aftermarket," said Max Dull, tool and equipment division manager at MAHLE.
The new division of the MAHLE Aftermarket is anchored by RTI, a company MAHLE acquired on January 1, 2013. RTI specializes in the development and distribution of automotive maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems.
