Numbers: Top 5 Marketing Tools Used by Auto Repair Shops

April 11, 2024
A snapshot of how auto repair shops are targeting customers and prospects.

Customers want your services, and every shop has a different relationship with marketing. As indicated in the 2023 Ratchet+Wrench Industry Survey Report, 10% of shops outsource marketing, 40% handle those operations in-house, and 32% share the role with an outside service provider.  

Here are the top five ways shops are targeting their customers and prospects: 

  • Facebook Ads: 49% 
  • Email Marketing: 49% 
  • SEO Tools: 47% 
  • Google Ad Words: 43% 
  • Direct Mail: 39% 

Did You Know?: 37% of shops not marketing at all have an average annual revenue of $500,000

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