Numbers: Top 5 Marketing Tools Used by Auto Repair Shops

April 11, 2024

A snapshot of how auto repair shops are targeting customers and prospects.

Customers want your services, and every shop has a different relationship with marketing. As indicated in the 2023 Ratchet+Wrench Industry Survey Report, 10% of shops outsource marketing, 40% handle those operations in-house, and 32% share the role with an outside service provider.

Here are the top five ways shops are targeting their customers and prospects:

Facebook Ads: 49%
Email Marketing: 49%
SEO Tools: 47%
Google Ad Words: 43%
Direct Mail: 39%

Did You Know?: 37% of shops not marketing at all have an average annual revenue of $500,000

About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.