Customers want your services, and every shop has a different relationship with marketing. As indicated in the 2023 Ratchet+Wrench Industry Survey Report, 10% of shops outsource marketing, 40% handle those operations in-house, and 32% share the role with an outside service provider.
Here are the top five ways shops are targeting their customers and prospects:
- Facebook Ads: 49%
- Email Marketing: 49%
- SEO Tools: 47%
- Google Ad Words: 43%
- Direct Mail: 39%
Did You Know?: 37% of shops not marketing at all have an average annual revenue of $500,000
