Customers want your services, and every shop has a different relationship with marketing. As indicated in the 2023 Ratchet+Wrench Industry Survey Report, 10% of shops outsource marketing, 40% handle those operations in-house, and 32% share the role with an outside service provider.
Here are the top five ways shops are targeting their customers and prospects:
Facebook Ads: 49%
Email Marketing: 49%
SEO Tools: 47%
Google Ad Words: 43%
Direct Mail: 39%
Did You Know?: 37% of shops not marketing at all have an average annual revenue of $500,000
Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
