Sales+Marketing

How to capture the attention of Generation Z drivers.

In an ever-connected world, shop owners should market to the mailbox for customer attention.

Northern Virginia-based Wiygul Automotive rebranded its shop as a signal of its commitment to its customers.

A snapshot of how often shop owners update their websites.

Three industry experts discuss how to turn your shop’s website into a powerful sales generation tool.

Often seen as a novelty, shop merch could make you a few dollars—and a few customers.

Do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing...

In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find...