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    Georgiy Datsenkoe/iStock / Getty Images Plus
    Sales+Marketing

    Are Profit-driven Sales Goals Bad for Business?

    Nolan O'Hara
    July 25, 2024
    Sales goals are essential, but execution is even more important.
    Juan Garcia
    Sales+Marketing

    Making Collaborators of Competitors

    Alison Johnson
    Feb. 20, 2024
    How Fifth Gear Automotive built a lucrative profit center on shop-to-shop referrals.
    1223 Toolbox Social Media
    Sales+Marketing

    Social Media Savvy

    Tess Owings
    Nov. 15, 2023
    How to convey your shop’s brand and personality through social media so you can post with purpose.
    Screenshot 2023 10 17 121949
    Sponsored Content

    QuickChat: Retention Marketing for the Modern Shop

    Oct. 17, 2023
    Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...
    PeopleImages
    Marketing Shops to Zoomers
    Sales+Marketing

    Marketing Your Auto Repair Shop to Zoomers

    Kacey Frederick
    Sept. 25, 2023
    How to capture the attention of Generation Z drivers.
    Getty Images: Joe Belanger
    Direct mail is a strong option for shops looking to get attention from customers.
    Sales+Marketing

    Go Postal—with Direct Mail

    Kimanzi Constable
    June 23, 2023
    In an ever-connected world, shop owners should market to the mailbox for customer attention.
    Conceptual Minds
    A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
    Sales+Marketing

    Creating a Lasting Impression

    Noah Brown
    May 26, 2023
    Northern Virginia-based Wiygul Automotive rebranded its shop as a signal of its commitment to its customers.
    Adobe Stock Images
    Website wireframe on a MacBook
    Sales+Marketing

    Numbers: Shops on the Web

    Chris Jones
    April 19, 2023
    A snapshot of how often shop owners update their websites.
    Adobe Stock Images
    Website for shops growth
    Sales+Marketing

    How to Put Your Website to Work

    Kimanzi Constable
    April 13, 2023
    Three industry experts discuss how to turn your shop’s website into a powerful sales generation tool.