Oct. 23, 2013—Guidepoint Systems, a provider of connected vehicle solutions for fleet management, driver safety and security, has revamped its website in order to customize the presentation of products and services for each customer segment as well as expanding its social media efforts.
“Our new website allows us to tailor our interactions to focus on consumers in one area, technology partners in another, and commercial customers in another. And it’s still under a single umbrella that carries one overlying message: We’re working to build a better driving experience,” said Tom Gafford, co-founder and chief technology officer at Guidepoint.
The website’s homepage delivers the latest company news and lays out benefits of working with Guidepoint, as well as facts about the company. The most significant feature of the new website is the “Services” tab, which directs viewers to Guidepoint’s products and services based on the customer type. Each selection—targeted at everyday drivers, business fleets, car dealerships and commercial customers—leads to informative segments that identify with contemporary issues and solutions.
The company is expanding its social network to include official Pinterest and Twitter pages as well as expanding its YouTube channel with consumer-facing content showing the benefits of Guidepoint’s stolen vehicle location and emergency assistance packages. The company also plans to increase interaction on its Facebook page, Guidepoint Central, which currently has more than 7,000 members.
“Of course, we want to be where people are social,” Gafford said. “At the same time, we understand that social media interactions center more on conversation than requests for information. To that end, we are engaging our customers selectively and will employ additional social media outlets where and when they make sense.”
