Dec. 22, 2022—A new J.D Power consumer survey ranks Kia dead last for customer satisfaction across all mass-market brands.
The survey, which polled 37,000 dealership customers, scored Kia 754 on a 1,000-point scale. An industry average score, which the Korean automaker missed by 18 points, is listed as 782.
According to Jalopnik, Kia’s chief operating officer for the U.S., Steve Center, called the findings “absolutely the most unacceptable business outcome. We don’t want to be Sears.”
