Oct. 26, 2021—BOLT ON TECHNOLOGY has been acquired by Performant Capital, a private equity firm that also owns MyShopManager and Unotifi.
While each business will continue to market under their respective brands BOLT ON will integrate with those two companies and its founder and CEO Michael Risich will serve as CEO for the combined businesses, according to a press release.
Performant’s existing platform investment in MyShopManager and Unotifi created a SaaS marketing automation solution serving both the franchise and independent auto service center channels. MyShopManager is a marketing automation platform primarily for independent automobile repair shops seeking to increase customer acquisition and retention. Unotifi provides a cloud-based customer relationship management (CRM) platform designed to increase marketing performance primarily for franchise dealer service departments but also for automotive service centers.
“With the addition of Bolt On, we now serve more than 7,500 customers across the franchise dealership and independent auto service center channels. With this scale and breadth of products, we are uniquely positioned to drive business outcomes for our customers,” Mike Ciaglia, partner at Performant Capital, said in a statement.
