Sept. 14, 2021—Ford has confirmed it will end sales and production of its EcoSport model, the Detroit Free Press reported.
The subcompact crossover SUV will be built and exported through the U.S. through mid-2022 before ending. The model struggled to gain traction in the U.S., where it only entered the market in 2017.
"Ecosport was never really a fit for the American consumer," said Maeva Ribas, manager of design research and strategy at The CARLAB Inc., an automotive product planning consulting group based in southern California.
"Ford is just rectifying a misconception. Ecosport does not belong in the U.S.," she told the publication.
