March 26, 2021—Bridgestone has launched Firestone Direct, a mobile vehicle service for car owners and fleet operators, the company announced in a press release.
The new service launched first in Nashville and Atlanta and expanded into Orlando and Tampa in March. Through 2021, Firestone Direct will continue to grow into additional markets across the southeastern U.S., with plans to expand nationwide by 2023.
"Customers are increasingly turning to online shopping and at-home services for convenience and safety, and Firestone Direct is at the forefront of this movement for at-home car care," Angie Oleson, director of Firestone Direct, said in a statement.
The service will offer a range of maintenance services, including fluid and filter changes, tire repair and replacement and battery replacement among other services.