IMR Inc. Launches Weekly Repair, Maintenance Trends Report
Aug. 18, 2020
The report will produce weekly results on vehicle maintenance and repair—both performed and delayed—as well as other behaviors, attitudes, and sentiments.
Aug. 18, 2020—IMR Inc., an automotive market research firm, has launched a new weekly report on maintenance and repair trends, according to a press release.
According to the release, the IMR Weekly Vehicle Maintenance Monitor monitors how vehicle maintainers are approaching vehicle maintenance and repair amid the pandemic and the changing economic landscape on a weekly basis, documenting trends in vehicle maintenance and repair (both performed and delayed) as well as other vehicle maintainer behaviors, attitudes, and sentiments.
Each week, subscribers will find information and trends, both nationally and regionally, covering:
Maintainers choosing to be DIY vs DIFM
First time DIYers
What channels consumers are purchasing from
How the e-retail channel compares to others
Consumers driving more/less than the previous week
Consumer sensitivity to price and brands
Whether consumers are delaying maintenance and if so, choosing to be DIY/DIFM; where they intend to purchase from
How consumers feel about shopping in-store for auto parts
Consumer feelings toward public transportation or ride sharing
Consumer fear of having their vehicle repaired at a shop
Impressions on the pandemic and the nation’s economic performance
Many other economic and pandemic attitudes/opinions related to vehicle maintenance/repair
Weekly reports include a dashboard, key observations and detailed charts, graphs, and trends.
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