Member-shops can show off their hard-working sites to peers, letting them see how online marketing prowess can attract more consumers and boost profitability.
The competition always has been tough, so winning will give ASA shops and employees the recognition they deserve. ASA will publish reviews of the Top 10 sites in the November/December issue of AutoInc., and we’ll send the winners extra copies of the magazine to place strategically around their waiting rooms so customers can see the outstanding sites.
Now more than ever, a shop’s website is its best business tool to attract and retain customers – aside, of course, from the consistent quality of their service.
“ASA member-shops have always been ahead of the pack in ensuring that their websites help motorists make the most educated decision possible in choosing their shops over others. They understand the importance of a sophisticated website in a mobile age and want to be recognized for their efforts,” said Leona Dalavai Scott, marketing and communications director.
To access the entry form and contest guidelines, member-shops, click here.
Our carefully selected panel of judges has lengthy experience in showcasing and promoting content on the web. They’ll provide a uniform evaluation of each site’s specific features, including:
- Mobile-friendly and mobile-ready
- Technical details all working properly
- Clear call to action
- Conveys shop’s credibility
- Good first impression/visual design
- Social media presence
- Clearly communicated objective/purpose
- Consumer friendliness
Members, along with the rest of the industry, have always looked to ASA’s winning websites as a benchmark for how to successfully promote automotive service and collision repair facilities to current and potential customers. They also help educate the motoring public about the importance of car care.
The deadline for this year’s contest is Aug. 1, 2018.