New Auto Shop Marketing Agency Launched

Jan. 19, 2023

Overdryve aims to help busy shop owners recuperate time for more important tasks.


Jan. 19, 2023Mike DelaCruz announced the launch of hinew marketing services agency, Overdryve. 

According to a press release, Overdryve will exclusively serve the automotive repair and service industry providing build custom marketing plans tailored for each auto repair shop it serves. 

“The goal with Overdryve is to manage everything marketing-related and give shop owners back their most important, irreplaceable commodity in life: their time!” said DelaCruz. “If you think about the average shop owner and their daily workload; from managing a team, having to interact with their customers, meeting payroll deadlines, keeping everyone up-to-date with the latest tools and training plus balancing family time on top of all that, there are only 24 hours in a day and certainly no ‘pause' button on life. Overdryve manages all of the marketing and gives their clients back their time." 

About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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