Investment firm Berylls has presented data from Ipsos showing the differences between Americans who are considering EVs and those who are more hesitant, Business Insider reports.
Based on the data, most consumers fall into one of three categories: Early adopters, considerers, or skeptics.
The early adopter segment was majority men and had a lower age than the other two categories, with a mean age of 42. Concerns for these individuals mostly centered around pollution and having a unique vehicle that could keep its value, and less on the cost attached.
Those who are considering buying EVs were also concerned about a vehicle keeping its value, as well as maintaining good fuel economy and something that is “fun to drive.” They displayed less interest in the high-tech features offered in many EVs today.
EV skeptics were the most concerned with the cost, citing their top priorities as having good fuel economy, a vehicle keeping its value, and an overall low cost of ownership.
This group also skewed 61% female with a mean age of 57 and desired a range of 353 miles. Though this is a little over 100 more miles than either of the two other groups, the skeptics were shown to drive the least amount of miles on average per year of anyone.
