Bosch Auto Service Franchise Program Opens First Shop

May 22, 2024
Located in Salinas, California, the former Dick Adams Automotive has received a full rebranding to represent the Bosch Auto Service brand.

A grand opening was recently held for the first auto repair shop to join the Bosch Auto Service franchise program in Salinas, California, according to a press release.

Owner Jim Adams has been serving the community for almost 50 years, under the name Dick Adams Automotive. Now as Bosch Auto Service Salinas, the shop has received a full rebranding of its interior and exterior to represent the Bosch Auto Service brand, along with a new vehicle alignment machine and ADAS machine.

Following a grand opening of the rebranding on May 20, Adams stated that no changes will be made to the shop’s team.

“We’re proud to have furthered our commitment to the local community through the opening of Bosch Auto Service Salinas,” said Adams. “Our staff and technician team remain unchanged, allowing us to continue to serve our customers with the same level of customer service and quality that’s expected. We’re happy to offer an advanced customer experience with access to state-of-the-art emerging technologies, and a new online scheduling tool to aid in customer convenience.”

About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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