NAPA, Dickies Partner to Launch Free Merch Collection for Automotive Techs

NAPA has introduced a free merchandise collection called TradeWear, designed in partnership with Dickies and artist Stephen Bliss, targeting Gen-Z technicians with automotive and racing game-inspired designs.
Oct. 1, 2025
Courtesy of NAPA
NAPA teamed up with real automotive technician students at the Universal Technical Institute in Illinois to model the exclusive workwear line.

NAPA teamed up with real automotive technician students at the Universal Technical Institute in Illinois to model the exclusive workwear line.

NAPA has launched a free merch collection in partnership with Dickies targeted to Gen-Z technicians, as shared in a press release.

The initiative, called TradeWear, was designed in collaboration with illustrator and designer Stephen Bliss. 

With Bliss’ work in video game artwork, the designs are inspired by automotive and racing games, which NAPA found was one of the biggest influences for the current generation of trade school students.

The free collection is now available online while supplies last. 

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