Auto Care Plus Tire & Service Celebrates First Store Rebranding in Manchester, England

Auto Care Plus Tire & Service recently celebrated its first rebranded shop in Manchester, England, according to a press release.

The Manchester location is the first of Auto Care Plus’s 18 New England locations to debut the refreshed look. Additional locations will roll out updates, with the company expecting the remainder of its rebranding efforts to be complete within the next 12 to 15 months. The brand is also hoping to exceed 25 locations by 2026.

With the rebranding comes a new logo, upgraded signage, and updated interior spaces, and 24-hour key drop and pick-up options. The brand has also launched an improved website and digital offerings, such as mobile-friendly online scheduling, automated service reminders and confirmations, real-time text and email updates when vehicles are ready, and digital vehicle inspections.

To celebrate the unveiling, Auto Care Plus hosted an employee appreciation event, as well as a community event featuring locally baked pastries from Riverwalk Café & Bakery in Nashua, New Hampshire, a fully stocked beverage counter, and prize raffle drawings. 

In addition, Auto Care Plus donated a percentage of its September sales—totaling $1,460—to the Animal Welfare Alliance Resource & Education of New Hampshire.

 “Our team is proud of the Auto Care Plus name and proud to serve our neighbors here in New Hampshire and all across New England,” said Barry Rogers, manager of the Manchester location. “Every customer deserves an alternative to the hassle of a dealership. Auto Care Plus wants to be that trusted choice, and it starts with telling more customers who we are.”

“What excites me most is how this rebrand connects our legacy with the future,” said Karen Manelas, co-founder and vice president of Auto Care Plus. “We’ve refreshed the brand, but at its core, it’s still about the people who walk through our doors every day.”