Aaron Woods Named President of the Institute for Automotive Business Excellence

Salt Lake City, UT — The Institute for Automotive Business Excellence recently announced the appointment of Aaron Woods as President. In this role, Woods will lead the organization’s continued mission of developing high-performing automotive businesses through leadership development, coaching, and industry-focused training programs.

Aaron Woods brings extensive experience in automotive business leadership, operational development, and industry coaching. Over the past several years, he has been a key leader within the Institute, working closely with shop owners and leadership teams to strengthen profitability, improve culture, and implement disciplined operational systems.

As President, Woods will focus on expanding the Institute’s impact across the automotive aftermarket while strengthening the organization’s coaching programs, peer groups, and professional development offerings.

“Aaron has demonstrated exceptional leadership and a deep commitment to the mission of the Institute,” said Wayne Marshall, CEO of Gear Group Holdings LLC. “His ability to connect with shop owners and translate strategy into practical execution makes him the right leader to guide the Institute into its next phase of growth.”

Under Woods’ leadership, the Institute will continue to expand its services designed to help

independent repair businesses improve operational performance, develop strong leadership teams, and create sustainable, profitable organizations.

“I’m honored to step into the role of President and continue building on the incredible work already underway,” said Aaron Woods. “The Institute has always been about helping people grow—both as business leaders and as individuals. I’m excited to work with our team, our partners, and our clients to raise the standard of excellence across the industry.”

The Institute for Automotive Business Excellence has become one of the automotive aftermarket’s most respected leadership and coaching organizations, supporting shop owners nationwide through structured peer groups, executive coaching, and operational training.