Numbers: Preferred Social Media Platforms

Feb. 8, 2023

Connecting with existing and prospective customers online requires being on the platforms where they spend the most time. Here are the social media channels used most by shop owners to connect with their audience.



In the old days, word of mouth could take your business far. Today, word of mouth is the digital space and the need for websites, social media tools, and ways to interact with customers through their mobile devices is paramount. Here's a look at which social media platforms shops are using to reach customers and prospects. 

  • Facebook: 82% 
  • Twitter: 19% 
  • LinkedIn: 15% 
  • Instagram: 33% 
  • Pinterest: 3% 
  • Snapchat: 2% 
  • None: 17% 
About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

Sponsored Recommendations

Strategies to Increase Profits and Traffic at Your Repair Shop

Rev up your auto repair business with a guide to industry best practices that delves into the strategies and techniques that top-performing auto repair shops employ to not only...

Download: Lessons in ADAS

As ADAS systems become increasingly popular, understanding proper maintenance is crucial. This eBook explains the importance of staying current on proper ADAS calibration processes...

Establish and track your KPIs: Gross Profit on Labor

Every minute of your staff’s time is valuable—every minute in service to a customer should be billed. Missing opportunities to bill customers due to relatively new practices in...

Find the right shop management system to boost your efficiency

Get Organized - Find the right shop management system to aid in efficient scheduling, communication and payment processing