Numbers: Preferred Social Media Platforms

Feb. 8, 2023

Connecting with existing and prospective customers online requires being on the platforms where they spend the most time. Here are the social media channels used most by shop owners to connect with their audience.



In the old days, word of mouth could take your business far. Today, word of mouth is the digital space and the need for websites, social media tools, and ways to interact with customers through their mobile devices is paramount. Here's a look at which social media platforms shops are using to reach customers and prospects. 

  • Facebook: 82% 
  • Twitter: 19% 
  • LinkedIn: 15% 
  • Instagram: 33% 
  • Pinterest: 3% 
  • Snapchat: 2% 
  • None: 17%