Numbers: Preferred Social Media Platforms

    Feb. 8, 2023

    Connecting with existing and prospective customers online requires being on the platforms where they spend the most time. Here are the social media channels used most by shop owners to connect with their audience.



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    In the old days, word of mouth could take your business far. Today, word of mouth is the digital space and the need for websites, social media tools, and ways to interact with customers through their mobile devices is paramount. Here's a look at which social media platforms shops are using to reach customers and prospects. 

    • Facebook: 82% 
    • Twitter: 19% 
    • LinkedIn: 15% 
    • Instagram: 33% 
    • Pinterest: 3% 
    • Snapchat: 2% 
    • None: 17% 
    About the Author

    Chris Jones | Editor

    Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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