It’s not a secret that the automotive industry is in the process of replacing an aging and rapidly retiring workforce. This has caused automotive shop owners to evolve their technician recruitment strategies and adapt as the industry changes. Gen Z automotive technicians have been identified as the up-and-coming generation for the automotive industry and have rapidly become leaders in the service and maintenance industries. Gen Z has proven to be a unique generation, not only because of the pride they have for the automotive industry but also because they possess specialized skills and technical knowledge.
This survey report focuses on automotive workforce trends in 2025 surrounding Gen Z’s technician workforce, as well as shop owner recruiting and retention challenges. Insights from Gen Z technicians regarding training and job satisfaction are highlighted to show what current strategies are working compared to others. These key factors can help auto repair shops attract candidates from this generation.
Continue reading to explore how shop owners are currently recruiting Gen Z technicians, the strategies used to retain them long term, and the unique needs, satisfaction levels, and skills Gen Z brings to the workforce.
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