“Do it for me” (DIFM) consumers rely on automotive repair shops to provide efficient and effective repairs within their budgets. DIFM consumers are increasingly conscious of vehicle-related expenses, creating competition in the industry. Customers are speculating about repair prices, from routine maintenance to major repairs. This survey reports on the current DIFM marketing strategies used by shop owners and the perceived success of those strategies. Trends involving customer loyalty in the auto repair industry will be covered to highlight the current shop marketing strategies and DIFM consumer preferences when selecting a repair facility.
Other trending topics covered in this report include social media advertising for automotive shops and the potential platforms shop owners could use to promote their business. Key focus areas for shops include brake service profitability trends and other service profit-leading areas, which are analyzed to provide a clear understanding of the most and least profitable services offered.
Continue reading to learn more about current shop owner marketing insights, DIFM customer service trends, and important marketing factors directly impacting automotive repair shops in 2025.
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