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    Leona Scott
    May 22, 2025
    A humorous marketing approach can build strong customer relationships and boost business in the auto repair industry.
    Schmidt
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    Leona Scott
    Dec. 13, 2024
    What do you do when a valued tech gets poached by another shop? Respond by focusing on retention, create graceful exits and reflect on areas for improvement.
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    Leona Scott
    Nov. 21, 2024
    Some of our industry leaders provide their recommendations for books that can help you improve.
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    Leona Scott
    Oct. 22, 2024
    While implementing AI tools for shops can be overwhelming, the results in productivity are ample and substantial
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    Leona Scott
    Sept. 30, 2024
    Platforms like TikTok, Meta and YouTube can be great channels for auto repair shops to showcase their services to existing and potential customers.
    Manon Halliburton Photography
    Sheri Hamilton
    Matt Hudson
    March 6, 2023
    MWACA’s executive director talks programming, training and keeping up with changing technology at the annual event.
    Making-Money-Service-Packages
    Anna Zeck
    Nov. 30, 2017
    A guide to pricing service package items for maximum profit.
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    Travis Bean
    Dec. 30, 2016
    An intense focus on digital marketing allows ST Billingsley’s shops to thrive
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    Tess Owings
    Dec. 1, 2016
    A love for tinkering and creating tools helped pave the way for a homemade coil bench tester