March 13, 2013—The Car Care Council has launched a new online Industry Tool Box for aftermarket companies and organizations that contains the information necessary to participate in the “Be Car Care Aware” consumer education campaign.
The tool box is organized into several tool box “drawer” categories—such as “participate in Car Care months,” “host an event,” and “communicate with your customers”—to help shops, stores and other aftermarket businesses easily participate in the campaign.
“The new industry tool box serves as a one-stop-shop for ideas, tools and resources to help aftermarket businesses reach out to new and existing customers,” said Rich White, executive director, Car Care Council. “Whether it’s something as simple as handing out Car Care Guides or more … the tool box walks aftermarket professionals through the many different ways that they can get involved in the campaign to grow their business and connect with the community.”
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