Jan. 29, 2016—DENSO Products and Services Americas Inc. will be the title rights sponsor of the 2016 National Hot Rod Association (NHRA) Mello Yello Drag Racing Series. The DENSO Spark Plugs NHRA Nationals will take place April 1-3 at The Strip at Las Vegas Motor Speedway.
In addition to sponsoring the race, DENSO is also a supporting sponsor for the full season.
“Major auto races like the NHRA Mello Yello Drag Racing Series showcase the best vehicles and technology our industry has to offer,” said Larry Fidance, marketing manager at DENSO Products and Services Americas. “It’s a perfect fit for DENSO. Our brand stands for automotive excellence, safety and innovation, and our spark plugs, in particular, are widely used by professional racing teams on every circuit around the globe. We’re proud to sponsor the 2016 series and serve as title sponsor of this year’s nationals in Las Vegas.”
DENSO will have a display at every race of the series where attendees can view and get information on products.
