Dec. 8, 2015—CRP Automotive took home three awards during the 2015 Automotive Aftermarket Industry Week in Las Vegas from the Auto International Association (AIA) and the Specialty Equipment Manufacturers Association (SEMA).
CRP received two awards from AIA for Import Product and Marketing and one SEMA Global Media Award.
CRP’s Inside the Brands video series was recognized as AIA’s Best Social Media Campaign for Import Cars or Trucks Product and/or Brand Marketing. The video series was launched in March as an initiative to share knowledge of CRP Automotive Brand Managers with professional automotive technicians.
The company’s Pentosin/Rein FFL2 DSG transmission service kit took home an award for Best Performance Product, Accessory or Functional Fluid for Import Cars or Trucks. The kit was designed as a service aid for use in the regularly scheduled 40,000-mile maintenance for DSG Volkswagens.
The SEMA Global Media Award was awarded to CRP’s FERTAN Rust Converter, an environmentally friendly liquid that stops rust corrosion on a variety of surfaces.
“We are very excited to receive these awards during the AAPEX and SEMA shows this year. Our product development, sales, marketing, and management teams have worked very hard to make these programs a reality for our customers and this recognition is well deserved,” said Mike Palm, vice president of marketing and brand management, CRP Automotive.