April 9, 2014—Honda was recently named the best overall brand for the second year in a row by Kelley Blue Book’s Brand Image Awards.
The awards recognize automakers’ achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public.
Honda secured the highest average scores among all 12 “brand watch” factors, including affordability, “cool” factor, driving comfort, driving performance, durability, exterior styling, fuel efficiency, interior layout, prestige, reputation, ruggedness and safety.
Honda was also named the "Most Trusted Brand."
Mercedes-Benz captured the "Best Overall Luxury Brand" title, while Kia was named “Best Value Brand,” and Ford was named “Best Overall Truck Brand.”
"With strong marketing communications coming from auto manufacturers and dealers, and the increased importance of peer reviews and ratings, consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
