Oct. 16, 2014—The largest portion of the online purchasing market for replacement parts is the professional technician segment, according to E-Tailing in the Automotive Aftermarket, a report from the Auto Care Association.
In addition, professional technicians purchase a slightly different mix of products, compared to the consumer/DIY portion, which results in a higher dollar volume.
The E-Tailing in the Automotive Aftermarket digital study analyzed the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket. The full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interviews (IDIs) within the auto care industry.
In addition to the full report, the research is also available in these four modules:
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Executive Summary provides an overview of all the key component study findings which include insights from the market sizing, repair shop/installer and consumer research.
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Market Size and Growth totals dollar volume of replacement parts sold via e-tailers for 2013 in consumer dollars.
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Repair Shop/Installer Survey Results includes an in-depth analysis of the repair shop’s usage of e-tailing within their business.
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Consumer/Vehicle Owner Survey Results examines the DIY automotive consumer and their e-tailing habits.
Each version of the report is priced differently for Auto Care Association members and non-members. For pricing and more information, visit the Auto Care Association website.
