Nov. 1, 2018 – Women in Auto Care, a community of the Auto Care Association, on Wednesday announced the winners of the 2018 Automotive Communications Awards. The winners were honored during the Women in Auto Care press conference that took place during the AAPEX expo in Las Vegas.
The Automotive Communications Awards are comprised of two groups, "business-to-consumer" and "business-to-business," and applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
"The creativity in this year’s submissions is inspiring," said Sarah Shelstrom, marketing committee chair, Women in Auto Care. "The companies continue to wow us year after year."
The winners of the 2018 Automotive Communications Awards are:
Business-to-Consumer Awards
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Category: Television Commercial
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Category: Print Ad - Best Use of Graphic
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Category: Print Ad - Best Use of Copy
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Category: Digital Display Ad - Best Use of Graphic
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Category: Digital Display Ad - Best Use of Copy
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Category: Direct Mail Piece
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Category: Article/Blog/Content Piece
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Category: Video
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Company: EasyCare
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Entry: KeyCare Video
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Category: Special Promotions
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Category: Posters and Signage
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Category: Website
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Category: Social Media Campaign
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Category: App for a Mobile Device
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Company: EasyCare
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Entry: SAVY Driver
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Category: Media Outreach to Non-English Speaking Audiences
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Category: Radio/Podcast/Community Outreach
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Category: Media Outreach to Female Audience
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Category: Best 360-Degree Marketing Campaign
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Company: Federal-Mogul Motorparts
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Entry: Fel-Pro “Know Your Leaks” Consumer Campaign Print, Digital, Social, Promotion, Etc.
Business-to-Business Awards
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Category: Ad Campaign to Distribution/Retail Audience
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Category: Ad Campaign to Technician/Repair Audience
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Category: Ad - Best Use of Graphic
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Company: EasyCare
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Entry: RV Ice Climber
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Category: Ad - Best Use of Copy
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Category: Training Materials
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Category: Article/Blog/Content Piece - Technical to Include HD, Mechanical and Collision
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Category: Article/Blog/Content Piece - Technical - General Market/Special Interest
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Category: Newsletter
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Category: Logo Design/Usage
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Category: Website
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Category: Merchandising
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Category: Special Promotion and/or Promotional Event
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Category: Packaging
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Category: Social Media Campaign
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Category: Blog
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Company: GWC Warranty
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Entry: Accelerate
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Category: App for a Mobile Device
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Category: Use of Video - Technical
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Category: Use of Video - General Market/Special Interest
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Category: Best 360-Degree Marketing Campaign