Feb. 15, 2021—To better assist shop owners with their business-building tactics, Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

How To Create Branded Videos That Your Customers Can't Get Enough Of — Inc. 

Times of isolation call for new marketing techniques. 

3 Tips to Re-Engage With Isolated Customers — Entrepreneur

Get back in touch with customers by investing in technology and more. 

How Tesla's Charging Stations Left Other Manufacturers in the Dust — Harvard Business Review  

This article suggests automakers take a page out of Tesla's book.