Demand Surging for Rolls-Royce 'Bespoke' Design

Oct. 25, 2019

The company's bespoke design and customization service takes luxury add-ons to new heights. And business is booming.

Oct. 25, 2019—Some people can't just settle for a factory-stock luxury vehicle. Those people, whose car accessories alone could pay for multiple vehicles, there is the Rolls-Royce bespoke add-on.

Motor Authority reports on how the high-end automaker says that its customization outfit is doing very well in the marketplace. One such customized Rolls got an upgrade of 446 diamonds added to the door caps, center console lid and rear privacy divider. One group of Phantoms came with accents of ruthenium, a very rare metal.

The automaker says that demand for its bespoke-level vehicles have reached "unprecedented new levels."

Rolls-Royce is also doing yeoman's work in describing the vehicles. Here's a portion of a description for one of the bespoke cars:

Data is transcribed using the art of 3D printing, forming the largest piece of 3D printed stainless steel ever featured in a production car. This stainless steel has been plated in nearly 50g of 24-carat gold, creating a unique work for the Gallery that enters the realms of jewellery, sculpture and design.


The Bespoke Collective at the Home of Rolls-Royce have furthered the gold detailing to incorporate key areas of Phantom’s interior. Taking over three months to develop, gold inlays were aligned using the world’s most powerful visual tool, the human eye, and set by hand in Smoked Eucalyptus wood on Phantom’s rear doors and picnic tables. Gold plated speaker grilles conclude the aesthetic.

Image: Rolls-Royce 

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